Your business website can make or break a good impression. As a business owner, you would want your web pages to reflect your brand’s personality, and eventually connect with your potential customers.
Make sure that your web design conveys the right personality, tone and message of your brand. Follow best practices, and avoid the most common mistakes. Below are some the errors made with regards to website design.
- Confusing Navigation Structure
Your display information should always appear clean and fresh. This way, users can navigate around smoothly, and in less than three clicks. If not, they would abandon your website for a competitor.
- Failure to Include the Search Area
This is a best practice when it comes to web design services. Placing a search area can improve your bounce rate.
- Utilizing Pre-Made Templates
Web designers exist to offer customized development and design solutions. If you want to give your web pages a unique and functional, avoid using templates. A customized look that fits your brand will always be a good investment.
- Failure to Update the Website After the Launch
Work doesn’t end at the website’s launch. Web designers ad website owners should work together continuously, conducting research and producing content that will improve the pages.
- Focusing Too Much on Visual Appearance, Not Usability
A good website is all about great visual appearance and functionality. Your website must be innovative, and complete with unique, minimalistic features.
- Failure to Consult the UX Team
Monitor your website’s analytics data. Failure to do so can lead to high bounce rates, low traffic and decreasing sales. The information you can get from analytics will help you improve your website performance. Alongside data, communicating closely with your web development team is also crucial.
- Failure to Incorporate a Responsive Design
More and more people are browsing websites through their smartphones and portable gadgets. You need to capture this market, and incorporate a responsive design. Your layout should appear properly even on smaller screens.
- Using Unclear Call-to-Action Buttons and Statements
Compelling CTAs are your tickets to conversions, engagement and traffic. Direct the users to your desired actions and pages.